If creativity plays a big role in your life, it’s probably not an easy question to answer. If you work in the creative industries, it’s probably even harder. Reworking concepts, information, ideas and knowledge for a living often doesn’t lend itself to a job title that adequately explains what you do. If you work in the creative industries, the chances are you work for yourself, for a small organisation or for a small team in a big organisation. You’re probably working in a close network of collaborators and associates. You probably find yourself working on several different things at the same time, and many of those activities are often one-offs not to be repeated. Your job makes sense to people you work with but explaining it to people at parties becomes almost like relaying a joke that you ‘really had to be there’ to get.